December 20, 2024

Press Release

Magic as a Service™ exists to reimagine the familiar through strong design, advanced engineering, cultural insight and innovation enabling professionals and enterprises to tackle complex challenges more effectively while achieving faster, more sustainable output.

Every day we discover tools that are too rigid, slow, or fragmented, limiting creativity, collaboration and output; we see this as an opportunity to unlock new and scalable opportunities in the open-source and commercial space.

Approach

Our approach is rooted in deep collaboration, working with teams and businesses across the globe. We develop, guide, and implement holistic solutions across design and technology, closing gaps, creating opportunities, and empowering enterprises to build brands that reflect their vision and lead with intent. We see this process as a partnership and an opportunity to accelerate efforts with our creative and technical expertise.

We believe in empowering other creators and engineers through building novel digital products, and contributing to the open source community. For us, it’s not just about delivering tools—it’s about enabling others to create, connect, and practice magic.

At its core, Magic as a Service™ is born from years of experience as designers, software engineers, and creators running our own studio. It’s the result of many lessons learned, distilled into products and tools that we want to share.

Ethos

By leaning into experimentation and play, the word ”Magic” has become an expression of our commitment to perfection and our pursuit of creating entertaining and innovative digital experiences. While, “as a Service“ embodies our goal to empower others, facilitate meaningful collaboration, and nurture enduring partnerships.

We’re not chasing the unicorn; our innovation is rooted in the edit. We remix ideas, creativity and technology into something only we could dream up—that’s our magic.

Magic

Throughout history, those who performed “magic” were those attempting to define reality. And things are no different today. Displays of exceptional skill are frequently described as being “like magic” – but what you’re witnessing is agency in harmony with its environment. An outrider in tune with the terrain.

Founded in 2022 and launching in December 2024, Magic as a Service™ will debut with Mirror Ui, an Enterprise Design System, the Readme Blog along with forthcoming projects like the Dreamtype™ Foundry, and Vue Equipment, amongst many other tools and services.

About MaaS

Magic as a Service™ is a creative engineering company founded by the experience design studio International Magic. Our mission is to innovate on digital products and services to equip others with the tools and capabilities we wish we had ourselves.

Press Contact

Ben McKinnon
[email protected]